What has been hyped as a food trend in Japan for some time is now coming to Germany: the black burger! The usual Whopper content, consisting of the patty, vegetables, cheese, and sauce, is well packed between two pitch-black halves of a roll, waiting to be eaten by the fast-food lover. EAT SMARTER reveals what’s behind Burger King’s black burgers.
Scary Halloween
With its menacing color, the black burger stands out from the rest of the Burger King family. Appropriately for Halloween, this teaches burger lovers the creeps! From October 15, 2015, Burger King presents the Halloween Whopper. Served in a mummy-like packaging, it will be available for a limited time and only in selected fast-food restaurants in Germany.
Black as the night
The new black burger owes its deep black to vegetable charcoal: a coloring agent that is baked directly into the dough. The BBQ sauce is also baked into the bun dough, which also makes the Halloween Whopper something special.
New trend: black burgers
Black burgers have long been part of the trendy fast-food movement in other countries. So it’s no wonder that many consumers also want the dark buns (rolls) to go to Germany.
“Our guests were very curious about the black buns that Burger King introduced in Japan and other countries. That’s why we decided to offer our German guests a similar and above all unique taste experience,” explains Christian Bauer, Marketing Director of Burger King Germany.
Kuro Burger
Black burgers are already well known in Japan, where the Kuro burger has been available for some time. It’s not just black buns: the cheese and sauce are pitch black too. Here, however, it is colored with grated bamboo charcoal.
