Food

Direct Juice: It Really is That Healthy

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Not-from-concentrate juice is considered particularly healthy. But what is the difference to fruit juice concentrate? And which one is healthier?

Direct juice or concentrate? Those are the differences

The product title “direct juice” means that the juice is bottled immediately after pressing. Nothing more is changed in the juice. If it is not possible to bottle the juice immediately, the juice is temporarily stored in cooling tanks.

It’s different with fruit juice concentrate: Here the juice is first reduced to about a sixth of its original volume. To do this, it is heated so that the water evaporates. So that the aromas and vitamins are not lost, the steam is distilled and later added to the concentrate again.

The advantage of fruit juice concentrate: the reduced volume means that transport costs can be saved. Orange juice concentrate, for example, is produced in the producing countries, shipped and processed in fruit juice factories in the consuming countries.

But it doesn’t matter whether it’s concentrate or not-from-concentrate juice: fruit juice must have 100 percent fruit content.

This is how direct juice is made

Fruit juices are usually produced in wine presses. There the fruits are first washed and – if necessary – peeled. The peel of citrus fruits, for example, contains many bitter substances that would be released during pressing.

The fruits are then crushed in a fruit mill. The resulting mass is called “mash”. It is now pressed and spun to separate the juice from the solid components. To prevent the juice from fermenting quickly, it is pasteurized. The juice is slowly heated to 80 to 85 degrees. This also serves to kill bacteria and germs.

Is not-from-concentrate healthier?

Not juice is popular. The name promises to get a fresh product. Not-from-concentrate juice often costs a little more, which is also due to the higher costs for storage and transport.

However, since both direct juice and fruit juice concentrate consist of fruit juice, direct juice is not necessarily healthier. Vitamins are already lost during the pressing, which takes place at the beginning of both variants.

The Association of the German Fruit Juice Industry points out that by law, fruit juice and fruit juice made from fruit juice concentrate do not contain any added sugar.

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