In addition to the usual range of burgers, fries & Co., there will soon be a new family member at McDonald’s: the organic burger. The fast-food company wants to respond to the changed wishes of its customers and arm itself against the clearly growing competition.
The organic burger
Starting in October, two burgers with organic beef will be on the McDonald’s menu under the names “McB” and “Long McB”. The new duo will initially be available to try out for eight weeks. The CEO of McDonald’s Germany, Holger Beeck, announced this to “Die Welt”. The organic meat for the new burgers is sourced from certified organic farmers in Germany and Austria, Beeck continues.
Since many visitors to the fast-food restaurant want more organic products, the company has now reacted, as Holger Beeck further reports in the interview. In terms of sustainability, organic is another building block that McDonald’s wants to focus on in the future.
McDonald’s picks up on the organic trend
In order to adapt to the increased demands of its customers, McDonald’s is offering two new organic burgers from October. The reason that this took a little longer is that the fast-food chain cannot switch the meat in its burgers to organic meat so quickly.
“The preparation took many months. We had to certify all the restaurants, which is a very complex process. We also had to find the right suppliers. Because we don’t just need a few kilos of beef like the little burger roaster around the corner we’re talking about a few hundred tons,” says Holger Beeck, explaining the upcoming changes.
The goal is to permanently include burgers with organic beef in the McDonald’s range. In the end, however, the customer decides with his purchasing behavior whether the new duo will make it onto the menu in the long term.
