White bread is demonized by many: not enough nutrients, digested too quickly, and too many food cravings. But that should be over now because Purple Bread is on the rise – a purple-colored bread with the texture of white bread, which is also rich in antioxidants and is digested around 20 percent more slowly than classic white bread. Introducing the new “Superbrot” in purple!
Purple Bread: the superfood bread
Chia seeds, matcha, and goji berries were yesterday: The superfood of the future is purple bread! A bread that looks like it was baked by the Care Bears themselves – but with great ingredients. It consists entirely of natural ingredients and is digested around 20 percent more slowly than white bread – with an almost identical texture.
The Purple Bread owes its beautiful color to the anthocyanins – water-soluble tannins that were extracted from black rice, especially for the superfood bread. Anthocyanins have an antioxidant effect in the body, so they help prevent cancer and heart and circulatory diseases.
The only catch: Unfortunately, the purple bread has no fewer carbohydrates than conventional white bread! The ratio of starch and white flour is not lower in this superfood bread in order to get a special texture.
Vision healthy white bread
The idea for Purple Bread came from nutritionist Professor Zhou Weibiao from the University of Singapore. Since many people all over the world love white bread so much, but often only eat it with a guilty conscience because it contains hardly any valuable ingredients and causes blood sugar levels to rise quickly, the researcher pursued a special vision.
He wanted to develop a bread that was similar in texture to white bread and healthier than it. This seems to have been achieved with the Purple Bread. The first baked superfood bread is not yet available in Germany. But it is only a matter of time before the purple bread finds its way from the Asian to the German supermarket.
