Once upon a time, Americans knew nothing about good coffee and enjoying coffee. With the consumption of watery and bad instant coffee, which was only used for a caffeine kick in times of war, it was almost impossible to speak of a coffee culture in the USA. Because it actually only began in 1971 in Seattle, when Starbucks was launched. Thanks to Starbucks, we associate coffee specialties such as iced coffee, frappucino or flavored coffee with American coffee culture in addition to coffee-to-go and café americano.
Starbucks revolutionizes American coffee
The land of opportunity has revolutionized the coffee market in two ways in recent years. With the opening of the first Starbucks in Seattle in 1971, what is probably the most important representative of American coffee drinking, the coffee shop, took on a new meaning. Long live the American Dream!
Starbucks founder Howard Schultz launched a new American coffee culture with the invention of Starbucks stores. The idea of identical coffee shops, where customers find the same product everywhere, should make you feel right at home. Today you put your laptop on the table, surf the Internet and enjoy various coffee specialties at the same time.
The classic café americano is still the leader in the coffee scene, but the USA has also made “cold coffee” socially acceptable with innovations such as iced coffee and frappuccino. In addition, American coffee can also be a little sweeter. The addition of sugar is usually self-evident. Flavored coffee has also become particularly popular. The coffee is extra sweetened with a syrup in flavors such as chocolate, vanilla or nuts.
The Café Americano as an oversized coffee to go
The New York way of life – the city that never sleeps. New York is hectic, exciting and fascinating at the same time. There is always something new to discover and Americans are always on the go. The American coffee culture has already adapted to a life full of dynamism.
And with the spread of what is now an international coffee shop chain, the coffee-to-go culture has also intensified. Coffee to go cups have become indispensable in American cities and significantly more coffee is consumed in the cities than in the country. So it’s no wonder that Americans order their coffee directly in oversize.
Conclusion:
The coffee culture in America was shaped by the opening of Starbucks branches with new coffee specialties and a large selection of products. American coffee, which until the 1970s could only be found as poorly prepared instant coffee, was supplemented and made famous by variants such as iced coffee, flavored coffee or frappuccino. The coffee behavior of the Americans is partly due to the hustle and bustle in the big cities. For a quick caffeine kick in between, an oversized coffee-to-go from the nearest Starbucks branch around the corner is enough.
