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Cold brew is not only a refreshing treat, the preparation of the coffee specialty differs significantly from that of other coffee drinks.

Pleasure on hot days – cold brew

Many coffee drinkers are terrified of cold coffee, after all, many people associate the ceremony of drinking coffee with an aromatic, fragrant cup of hot coffee. Cold coffee is often equated with old, stale coffee. Cold coffee in the form of an iced coffee or a cold brew is also a special treat, especially during the hot season. Cold brew and iced coffee are not the same thing. Both taste refreshing and contain caffeine, but the preparation is very different from each other. Which variant has the edge is not just a question of taste, after all, cold brew has many positive properties.

The origins of cold brew – a trendy drink with a long history

Who would have thought it, although cold brew is a current trend drink, this special way of preparing coffee is quite old. As early as the 17th century, the Dutch came up with the idea of ​​preparing coffee cold. They wanted to be independent of heat sources when preparing coffee and store and sell the drink better. In 2015, cold brew experienced a revival. The trend continues and especially in the summer heat, cold brew is a delicious alternative to iced coffee.

How to prepare a cold brew

The translation of the name already provides information on the correct preparation of a cold brew. Cold Brew means “cold brewing”. However, the term “brewing” is misleading, after all, the cold brew is not made with hot water, but with cold. For the production of one liter of cold brew you need at least 60 grams – some also take up to 200 grams – of ground coffee and patience. The preparation is very simple: the coffee powder is mixed with the cold water and then has to steep for at least 12-24 hours. After this procedure, the brew only needs to be filtered. The trend drink is ready.

Hardly any supermarket has windows. There is a clever trick behind it. Of course, we can already anticipate that this is about the money. And that of the customers.

Supermarket tricks

Supermarkets use a wide variety of tricks to turn their own customers into even more profitable customers. A very special trick are the missing windows. Of course there are some at the front where current offers are also attached, but that’s often the case.

There is a pretty clever effect behind this, which should lure even more money out of our pockets. By the way, arcades and casinos also use it. Overall, all supermarkets are always built according to a perfectly thought-out scheme, which is said to have numerous influences on us. The missing windows have a very simple reason: the longer customers stay in the supermarket, the more money is spent. When you can’t look outside, it’s hard to tell the time. This will keep you in the store for up to an hour.

There are other reasons too: direct sunlight can cause packaging to fade and no longer look high-quality. In addition, window fronts can only be blocked with shelves with difficulty, which means that supermarkets gain space by omitting the windows.

What other tricks are there?

Have you ever noticed that most supermarkets have tile floors? On the one hand, this can be easily cleaned, on the other hand, the shopping trolleys make a lot of noise on it. In order not to attract attention, most people then walk very slowly through the store.

This also tempts you to browse a little more and thus spend more money. Tricks like this quickly end up with things that we didn’t need at all. If the supermarket gets a little fuller, then pay attention to the music: It will probably be more dynamic and faster. This drives people on, so the store empties a bit quickly.

In this way, among other things, we as customers are constantly guided and influenced without us noticing it directly. You can only avoid these effects if you think carefully beforehand about what to buy.