The world has a new coffee trend, or at least a new invention that has what it takes. We are talking about the so-called deconstructed coffee.
How much customization can coffee take? With the Deconstructed Coffee you come a lot closer to the answer and you can produce unusual coffee variations.
Unlike most other trends, this coffee variety does not come from the USA, but has its origins in Australia – more precisely in the world-famous coffee metropolis Melbourne.
Mystery Deconstructed Coffee – What can I expect?
The world learned about the deconstructed coffee trend from writer Jamila Rizvi. The Australian from Canberra visited Melbourne some time ago. As Rizvi reported, she ordered what she thought was a normal coffee in a café. Like probably all of us, she assumed that a coffee looks the same everywhere – so in her opinion there was no room for interpretation. This means: coffee mixed with milk (Rizvi order a milk coffee) in a larger cup or bowl.
But her expectations were disappointed: what she got instead was soon to trigger a storm of comments on social networks: The Deconstructed Coffee. But what exactly is the Deconstructed Coffee? As the name suggests, the milk coffee ordered was deconstructed, i.e. “disassembled”. Sounds damn hip right? Whether it is, however, is debatable. Because Jamila Rizvi was served three beakers on a simple wooden tray, which basically remind us of chemistry lessons at school. The whole thing was rounded off by a very long-handled spoon that lay in front of the three mugs. But now to the interesting part: In each of the three cups were the individual components for a milk coffee:
Warm, frothed milk in cup number 1
hot water in mug number 2 and last but not least
an espresso in cup number 3
So that’s it, the Deconstructed Coffee. Since Rizvi didn’t really know what to do with the deconstructed coffee, she ordered a large cup. In this she wanted to mix the individual coffee elements together and thus produce the desired milky coffee. After a long wait, however, the requested cup was still not in sight and she was left with her Deconstructed Coffee at a loss…
The Deconstructed Coffee on the Web – This is how the Internet community reacts
Stunned by the way she was supposed to drink her coffee, Jamila Rizvi snapped a photo of her Deconstructed Coffee and shared it on Facebook. The reactions were overwhelming:
Her post got over 21,000 likes and more than 2 million views within the first 48 hours.
Opinions about the deconstructed coffee spilled over and everyone interpreted the coffee served differently. Some commenters on Facebook questioned why would you even need a barista when you have to make your own coffee anyway – others shared photos recreating their very own Deconstructed Coffee: a bottle of milk, a kettle and ground coffee. Others, however, were quite taken with the idea, because it gave you the opportunity to mix your coffee just as strong or as weak as you personally prefer.
Ultimately, it remains to be seen whether Deconstructed Coffee will actually catch on or whether it will only be a brief occurrence among hipsters – or those who want to become one.