The number of dietary supplements available in the drugstore is almost unmanageable – but what exactly is a dietary supplement supposed to do? And can she even do that?
When you look at the shelves of a drugstore or at the advertising of the manufacturers of dietary supplements, you might think that we are all completely undersupplied. According to a survey by consumer advice centers, every third person questioned actually takes food supplements: a little vitamin C for a cold, magnesium for the muscles after exercise, cranberry pills for bladder infections…
It is particularly common for young adults under the age of 29 to use dietary supplements. And around half of those surveyed believe in the health-promoting effects. But does this belief have any basis at all, do dietary supplements really make sense?

What are dietary supplements?
Dietary supplements (NEM) are mostly artificial (food) products that are intended to supplement normal nutrition and that can be bought as tablets, capsules, drops or powders. They contain concentrated nutrients or other substances with a nutritional or physiological effect. These can be vitamins, minerals, trace elements, amino acids, roughage, but also plants or herbal extracts – such as cranberry or aronia extract.
Dietary supplement products are legally classified as “food”, but manufacturers must label them as “nutritional supplements”. You must also provide a recommended daily dose and provide the product with a warning not to exceed this amount.
While dietary supplements used to be advertised mainly on coffee trips, they can now be bought almost everywhere: in supermarkets, drugstores, pharmacies or on the Internet, whether they make sense or not.

Subtle advertising promises for dietary supplements
Since the so-called Health Claims Ordinance (BMEL), manufacturers of dietary supplements are not allowed to simply advertise with health-related claims. With the exception of herbal ingredients, the advertising promises must first be submitted to the European Food Safety Authority (EFSA) and scientifically examined.
So far, about 250 such statements for food supplements have been classified as scientifically verifiable. The majority are statements about vitamins and minerals: For example, manufacturers who add a certain amount are allowed to advertise that vitamin C contributes to the normal functioning of the immune system or that calcium is necessary for the maintenance of normal bones (see consumer advice center).
However, you may not advertise that you want to eliminate, alleviate or prevent diseases. Only statements like “reduces the risk of…” are allowed. And statements for which no evidence could be provided are forbidden.






