The tenth episode of the 6th season of “The Lion’s Den” is animalistic: three young female founders present their vegan dog food. Can you score with the lions with vegan dog food?
Vegan dog food? This works out!
The vegan diet is now a diet that more and more people live by. Tonight in the “Lion’s Den”, three young female founders want to prove that the renunciation of all animal products can also be applied to the diet of four-legged friends.
Tessa Zaune-Figlar (34), Valerie Hansen (28), and Lisa Walther (29) want to convince the lions with their vegan dog food “VEGDOG” and hope for 150,000 euros. In return, they offer ten percent of their company shares. Will this deal also taste good to the lions?
Healthy dog thanks to vegan dog nutrition?
The inspiration for this unusual business idea was male Nelson: founder Tessa’s dog suffered for years from food intolerance, which manifested itself primarily in the form of gastrointestinal problems and itchy skin. Even after numerous hypoallergenic types of food had been tried without success, the dog owner Tessa, on the advice of a veterinarian, did not feed Nelson animal protein.
At first, the young founder herself was still skeptical: “In the beginning, I thought it was a joke. Feeding a dog vegan – how is that supposed to work? But the desperation was great and so I gave the whole thing a chance.” But the experiment was a success: the food was prepared according to special recipes, and after four weeks the dog was symptom-free and has been on a vegan diet for seven years now.
Vegan dog nutrition – a gap in the market?
However, since cooking for the dog turned out to be very time-consuming, the idea for “VEGDOG” was born. It is the first vegan and grain-free complete feed for dogs that were developed in a one-year development phase in cooperation with specialist veterinarians and specialist laboratories.
The different types of food provide the dog with all the essential nutrients and cover their needs. In addition, only regional, high-quality ingredients are used, which are processed gently and in compliance with the highest quality standards. “VEGDOG” is free from attractants, colorings, and preservatives and does not test on animals.
