Can a full meal be replaced with a drink in a healthy way? Two young founders are convinced of this and present their meal from the bottle in “The Lion’s Den”.
Drinking meals for stressed people
Who does not know it: From one appointment to the next and in between there is rarely time for a healthy and balanced meal. The same happened to Benjamin Kremer and Noel Bollmann. The two young founders used to work in the financial sector and their stressful everyday work resulted in unhealthy eating habits – in the case of Noel this even led to a hospital stay.
Therefore, the two decided to develop “food” – a drink that replaces a full meal quickly and healthily,” says Noel. “It consists of a number of natural ingredients and gives the body everything it needs: protein, fiber, carbohydrates, important omega fatty acids, and the entire spectrum of vitamins and minerals. One drink covers 25 percent of the daily requirement of all essential nutrients and it fills you up – on average for up to four hours.”
The aim of the two founders is to “represent a healthy, delicious and completely mobile alternative to fast food and ready meals”. The drink, which is intended to replace an entire meal, can be stored unrefrigerated for up to nine months without the use of preservatives and is therefore ready to drink in the office, during sports, or when traveling. The drinkable meal replacement is currently available in four flavors: vanilla, chocolate and berries, and cold brew.
Investment potential for the lions?
For their goal of selling “food” in food retail and also at gas stations, the two founders not only need 200,000 euros in capital, but also a strong partner who supports them with a network and know-how in sales. Will the investors in the lion’s den bite the company with an offer of ten percent?
The extent to which a drink can actually replace a full meal remains questionable. The fact that the drink is only available in sweet flavors also leaves open whether it can be used as a substitute for lunch or an evening meal.
